Press kit & brand guidelines¶

Use these descriptions, logos, and guidelines when writing or presenting about Zensical. The downloadable kit contains PNG and SVG logos and a copy of this guide.

Download press kit

Branding essentials¶

Brand name¶

Zensical

Use the full names Zensical Studio and Zensical Spark when introducing those products. After the first mention, Studio and Spark are sufficient.

Tagline¶

Adaptive systems for evolving ideas

Short description¶

Zensical builds scalable Open Source tools for technical writing – from static sites to connected content systems.

About Zensical¶

Zensical is a free, Open Source static site generator for technical documentation, built by the team behind Material for MkDocs and mkdocstrings. It is designed for teams working with MkDocs and Python Markdown and is evolving into a modular build system for connected technical content.

Zensical's Open Source projects use the MIT license. Documentation stays in portable source files, and users can choose their own editor, publishing workflow, and hosting. Optional authoring tools and paid memberships help fund the team's continued Open Source work.

Products¶

Studio and Spark are independent products. Neither is required to build, publish, or host a Zensical project. Their product pages explain editions, membership options, and availability.

For the people behind Zensical, see our team. For its Open Source and commercial model, see Sustainability.

Logo¶

The Zensical logo is inspired by the Aizawa attractor. Its connected curves reflect the idea behind our tagline: ideas can evolve into coherent systems while retaining their flexibility.

Logo files¶

The Logos/ folder in the press kit contains 18 logo variants, each supplied as a PNG and an SVG: horizontal, vertical, and symbol-only versions in the following variations.

Choose the supplied variation that fits your layout and background. Use SVG for scalable graphics and PNG where vector files are not supported. For another format, contact hello@zensical.org and describe the intended use.

Clear space¶

The files include padding that defines the minimum clear space around the logo. Keep that padding intact and leave it free of text, images, and other elements.

Logo placement¶

• Preserve the logo's proportions when resizing it.
• Keep it clearly separated from surrounding content.
• Prefer a top-left or centered position.

Acceptable backgrounds¶

• Choose a background with enough contrast to keep the logo legible.
• Avoid busy patterns and images behind the logo.
• Use an inverted variation on dark backgrounds.

Usage guidelines¶

Use the supplied logos without alteration and follow the placement and background guidance above. The permissions and restrictions below apply to the Zensical logos and other trademarks.

Acceptable usage¶

You may use the supplied logos in the following contexts without asking for permission, provided you follow these guidelines. These permissions apply to both commercial and non-commercial uses.

Writing and teaching about Zensical

• Articles, reviews, comparisons, and research discussing Zensical
• Tutorials, books, courses, and conference talks about using Zensical
• Videos, podcasts, and social posts covering Zensical

Showing that you use Zensical

• Website credits and footers, such as "Built with Zensical"
• Project READMEs, case studies, and technology lists identifying Zensical as part of your workflow
• Portfolios and service descriptions showing your work with Zensical

Modules and integrations

• READMEs, documentation, and package listings for Zensical modules, themes, and other compatible projects
• Integration pages and interfaces that identify Zensical as a supported tool

Use the logo to show that your project works with Zensical. Give your project its own name and identity, identify its maintainer, and make clear that it is independently maintained. The Zensical logo may appear alongside your project's identity, but must not serve as your project's logo, package icon, or repository avatar.

Directories and community resources

• Software directories and curated resource lists that include Zensical
• Community meetup materials about Zensical, with the organizer clearly named
• Open Source and publicly available icon sets, using an unaltered black-and-white version of the logo to represent Zensical

Announcements of partnerships, sponsorships, or endorsements require our prior approval. Ordinary coverage of Zensical, teaching, and statements of compatibility do not imply such a relationship.

Merchandise¶

You may use the logo on items you make for your own personal use. Producing merchandise for sale or distribution, including promotional giveaways, requires our prior written approval.

Prohibited uses¶

Do not:

• Alter the logos, including stretching or distorting them.
• Place a logo so close to other content that it becomes indistinguishable.
• Use a Zensical logo as the identity of your own product, project, organization, or service, or incorporate it into your own logo.
• Imply an association, partnership, approval, sponsorship, or endorsement by Zensical unless a license from us permits it.
• Use the logos in a way that is harmful, deceptive, obscene, or otherwise objectionable to the average person.
• Place the logos on websites or other material associated with hate speech, pornography, gambling, or illegal activities.

License¶

The Zensical logos are trademarks. Permission to use them is subject to these usage guidelines. Uses not explicitly permitted require prior approval.

Contact¶

For press inquiries, permission requests, or additional logo formats, email hello@zensical.org. Tell us what you are preparing and which materials you need.

Last updated: September 15, 2026